When design a concept portals, we using natural human behaviors in our work, we can get into people’s heads with words and pixels. Solid proof can turn, what at a glance looks like, a trendy layout into an ingenious solution that can hold up against even the toughest critics. That, by the way, is Authority at its finest — a human nature of being more likely to act if we are presented with reliable evidence.
We are totally aware that technology is not the enabler of a successful portal alone. To develop a smart portal concept we focus on people. Therefore we consider the latest awareness of social cultural research and insight of Internet trends. Although we use six rules to verify our portal concepts:
- Attention rule: When designing a goal-specific workflow, we try to keep the peripheral content to a minimum and present only very relevant info. Otherwise, a user may get distracted and not follow through on the task. We articulate how you’ve considered what a user’s most relevant need or interest is in our design. We try to highlight how the relevant information and certain functions aide a user in accomplishing a given task.
- Achievement rule: A common incarnation of Achievement is to use rankings, badges or status in your design. It’s important to set goals that are specific and challenging, but achievable and meaningful at the same time. Incidentally, using Achievement also helps the business gauge user engagement, an easy metric on which to follow up.
- Bandwagon rule: Showing the users how many people are using your service or product and how much they like it could encourage your audience to follow the ‚trend.‘ Social proof, which can be considered a motivator on its own, is another version of Bandwagon.
- Familiarity rule: Our concepts get in front of your users. We will make the portal seem familiar to them. We connect the users who are already onboard with the users who aren’t. The more you foster those connections, the stronger the trust you build with your portal audience.
- Recognition over Recall rule: When trying to get more information about a user, we don’t ask them to write what they like. Instead, we present a list of items that represents a certain category of data. Users recall much more simply clicking on data. It’ll also help you collect a much broader pool of data whilst providing a fun challenge for the user.
- Peak-End Rule: We focus on creating meaningful peaks and endpoints for users. Peaks can be the core values you provide or an Easter Egg that’ll surprise your user. Endpoints can be obvious, such as completing an order form, or subtle, like a friendly or funny registration confirmation page. In either case, give your user something memorable to latch onto during, or at the end of, their workflow.
In a nutshell, digital portal design plays on all the emotional and cognitive strings that offline products and marketing has been practicing since the beginning of products and marketing. We took all that awareness to produce the best portal concept you will feel to realize.
And yes, we have a lot of knowhow on Gamification and End User Engagement. We make use of that knowhow as well to optimize all portal elements. Talk with us to see what ideas we have!