The post today for a change comes from myself in collaboration with Christian Buckley Office 365 rockstar and MVP from GT Consult. This article is an interview between Christian and myself discussing the impact of the cloud in the today’s business world. Originally this interview was posted on Would be great to hear your comments about this topic. Have a great week. Cheerio Jussi

  Interview between Christian Buckley and Jussi Mori on Understanding the impact of the cloud: [CB] Ok, let’s jump right into things. Your company, Peaches Industries, has recently launched a cloud awareness campaign. What is the goal of this campaign, and what can we expect from your team out of this initiative? [JM] We at Peaches Industries know and feel that there’s currently some confusion around the “Way of the Cloud.” Signals from the community suggest that Microsoft is not communicating clearly about the long term future of SharePoint’s On-Prem version, plus clients do not know about the power of the cloud.By not knowing all the benefits of the cloud, people (especially here in Europe) have huge concerns about data security. Tendances de la mode With our cloud series campaign, our goal is to educate business decision makers, consultants, developers and end users in different cloud related topics in the hope to bring some light into the dark.In the cloud series campaign we mostly focus releasing 1 – 2 articles on the topic per week over a period of 2 to 3 months, depending on the content created by the Sharepoint and Office 365 community. I will be hosting a webinar with Metalogix on this topic at the 26th of February 2015, which I am looking very much forward to. [CB] What do you feel are the biggest barriers for organizations who are beginning to think about their cloud strategy? [JM] I think the lack of knowledge and in-transparency in data security related issues, is a huge No-Go for many companies at least here in the central European region. With all the latest data protection scandals coming out, Microsoft is doing a great job in putting stones in their way for thriving cloud business. Especially proclaiming cloud and mobile first, one needs to provide their customers with a safe haven that they can grow rapidly with their services. If you need to fear about your data every day, there’s no way data conscious enterprises will embrace the cloud. [CB] Is hybrid the right path for mitigating these risks and navigating these barriers? [JM] I think hybrid solutions are a good step in the right direction. I can definitely see that some customers would prefer a hybrid solution to keep the critical part of their data in their own environment. [CB] You and I have had many discussions about SharePoint’s social capabilities. A year ago, enterprise social was a huge priority, with a lot of hype behind it – but much of that hype seems to have died down now. How much does social fit into the broader cloud story? [JM] This is a really good question and i think we could fill pages of material about that topic alone. In my opinion it’s all about social computing! We do work with human beings through technology. So all is on it’s base a social transaction of information. The reason why the hype has died, is that there was a lack of educating the end users in how to leverage new ways of working fast enough and injecting the “sharing is caring” mindset.You know, having information is power and in our current world many people might be somewhat scared to give their power away, because they are scared to make themselves obsolete. So the overall implementation of Social Systems needs to stress the things that can be achieved together when having a transparent and seamless communication between people, teams units and across organizations. [CB] Having that kind of open communication model is, as you know, new and scary to many organizations. Anything that gives the appearance of giving up power seems scary, inefficient, wild west. [JM] The paradigm shift should be about to taking fear away and creating an environment of meaning and empowerment. This goes very much into a cultural and philosophical way of thinking, but you know that I am a huge fan of human focused thinking :-)So coming back to your question, Social is in my humble opinion a crucial part of every cloud story. You can only tap into the full potential of your systems when you bring your users on board and I mean all of them! I always say: Stop designing for the business process, start designing for the human working the process. [CB] When people talk about Office Graph and features like Delve and the new Boards in Office 365, they think social tools – but these tools have as much (or more) to do with search than they do with social, and are made possible, really, because of the scale and scope of the cloud. How do you describe these innovations to your customers, and, more importantly, where do you see these innovations going as Microsoft matures? [JM] Office Graph and Delve are “nothing more” than a very fancy Search user interface. Remember during the ESPC presentation on Codename Oslo that time, we were discussing exactly that. I personally am a fan of the new powerful search capabilities of SP 2013 and SP online. But is it really bringing value to the everyday work? We shall see. It has also a lot to do about how users are working with their content and are they creating meaningful metadata and are participating in the Intranets. Again here a data security aspect. Microsoft will soon know a LOT about the behavior and interests of their customers and the employees of their customers. [CB] I think that is a critical point. We’re all wondering how Microsoft will use this data. There’s telemetry around features and usage patterns, and then there’s Google-type data analysis where data security and privacy issues (real or imagined) abound. [JM] I hope this information is used for the greater good. Also when talking about search, the common attitude towards search is still that users cannot find what they are looking for. Once you manage to educate them properly, then I am sure features like Delve will be of great value. [CB] In your first post about “The price of the cloud,” your business partner Christoph Müller talks at length about Big Data. How does Big Data fit into the enterprise cloud story? What do companies need to know, and, more importantly, what do they need to be doing to take advantage of it? [JM] Companies should develop a sound understanding about the entire scope of data that they are collecting. Oftentimes „Big Data“ is seen as just a lot of data, but in practice it often happens that big data repositories exist in silo’s, unused, and improperly analyzed. So companies should begin to understand the data landscape architecture, and deveop insight into where and when data can be combined to deliver potential deeper insight and add value to their businesses.

  Thanks again to Jussi for taking the time to chat, and I hope to see you at Ignite in May, or at least at the next European SharePoint Conference this fall. Tendances hommes Feature picture by Sean R.

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